Apply to attend business development missions to Japan, Mexico and France

We’re inviting 3 to 5 Yukon tourism businesses to take part in international business development missions to Japan, Mexico and France in October 2025. These missions will help: 

  • strengthen partnerships with Yukon tour operators who attract target markets; 
  • increase sales of Yukon tourism products; and 
  • increase the Yukon’s visibility in travel publications. 

What are the benefits? 

This opportunity will help you: 

  • increase visibility of your business; 
  • connect with high-value travel trade professionals; 
  • expand your network and industry knowledge; and 
  • collaborate with Team Yukon to strengthen our presence in key markets. 

Who can apply? 

Yukon-based tourism businesses that are travel trade ready can apply. You must: 

  • work with travel trade businesses in your target markets; 
  • understand your target markets; and 
  • want to grow your presence in those markets. 

You can apply to the Tourism Cooperative Marketing Fund to support your participation.

How are applications assessed?

We score applications based on:

CriteriaPercentage weight
Travel and export readiness40 per cent
Presence in the market30 per cent
Alignment with goals and objectives10 per cent
Previous collaboration with Tourism Yukon10 per cent
Ability to finance your participation10 per cent

How to apply 

Apply to take part in business development missions. 

The application deadline is March 31, 2025 at 12 pm.

Contact

If you have questions, email Maurine Forlin at [email protected] or phone 867-471-3005.

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Date modified: 2025-03-12