Fireweed

Fireweed (Epilobium angustifolium) was chosen as Yukon's floral emblem in 1957. It is a hardy plant and grows along Yukon roadsides, river bars and clearings from mid-July to September. Its blooms are a bright magenta, making it one of the most attractive plants in the North. Fireweed is one of the first plants to appear after a forest fire.