Draft Yukon Tourism Development Strategy released

The Government of Yukon, in collaboration with the Yukon Tourism Development Strategy Steering Committee, released a draft strategy for public comment today. Yukoners are asked to share their thoughts on the draft by October 3, 2018.

Sustainable Tourism. Our Path. Our Future. lays out a vision for tourism to be a vibrant, sustainable component of Yukon’s economy and society for the benefit of future generations. The draft strategy provides strategic direction for the next decade, guided by a number of core values, and includes several strategic actions to bring the vision to life.

The goal-oriented draft strategy was developed with the guidance and expertise of the Yukon Tourism Development Strategy Steering Committee, comprising 15 individuals who represent Yukon First Nations, municipalities, the arts and culture community, and tourism businesses.

The draft strategy also incorporates feedback from a comprehensive public engagement process. Over 500 Yukoners joined the conversation in-person at one of 55 engagement sessions held across the territory. Public feedback was also provided online through written submissions and an online survey, for a total of over 12,000 comments on how to sustainably grow tourism in Yukon.

I would like to thank the steering committee for their advice, guidance and expertise, as well as to Yukoners for providing valuable input to develop the draft Yukon Tourism Development Strategy. I encourage Yukoners to share their thoughts to help us finalize a vision for tourism that all Yukoners can see themselves in.

Minister of Tourism and Culture Jeanie Dendys

Sustainable Tourism. Our Path. Our Future. lays out a bold vision for sustainably growing tourism in Yukon. It lays an important foundation for increased success and strategic action that will assist us in our goal to be a premier, year-round destination. Share your thoughts today to help us finalize this important vision for tourism in Yukon.

Yukon Tourism Development Strategy Steering Committee co-chair Rich Thompson

Quick facts 
  • Share your thoughts by October 3, 2018, by email to tourism@gov.yk.ca.

  • 4.4 per cent of Yukon’s Gross Domestic Product (GDP) is attributable to tourism – the second highest in Canada.

  • 13.5 per cent of Yukon’s total jobs are in the tourism sector – the highest in Canada.

Media contact 

Janine Workman
Cabinet Communications

Carleen Kerr
Communications, Tourism and Culture

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