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Creative and Cultural Industries Strategy

We're working on a strategy to grow and develop Yukon’s creative and cultural industries.

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The What We Heard report provides a summary and broad analysis of the feedback we received during both phases of public engagement, including the online survey.

The report presents 9 key themes and associated information without any prioritization or weighting. Our goal is to develop a multi-year, action-focused strategy. This will guide the government’s future programs and supports to advance the creative and cultural industries sector.

We want to make sure we have captured and documented the information accurately and completely to meet the various needs of the industries. We welcome your feedback and will consider it as we develop the draft strategy.

To request a print copy of the What We Heard report, email or phone 867-332-3670


Creative and Cultural Industries Strategy campaign banner

Read the What We Heard report

If you have questions, email at or phone 867-332-3670.
View the report

How we're developing the strategy

CCIS engagement timeline: current phase is What We Heard report

The departments of Tourism and Culture, Economic Development and Education, with guidance from the Women's Directorate, are developing the Creative and Cultural Industries Strategy.

Next step: draft strategy – revised timeline fall 2020

Due to the COVID-19 pandemic, the development of the strategy was delayed. In order to ensure the preliminary strategy is relevant and will meet the needs of the sector, we will be hosting 2 focus groups in October 2020. These groups will include individuals from each industry.
The group sessions will help establish priorities and refine the draft strategy before it is shared publicly in winter 2020. This last round of feedback will allow us to make any necessary adjustments before we finalize the strategy.
We anticipate a final strategy in by the end of 2020. It will launch in the new year to coincide with the UN International Year of Creative Economy for Sustainable Development, 2021.

Completed phases

Since May 2019, we have been engaging with individuals and organizations who work in the creative and cultural industries to gather input to help us develop a strategy that:
  • is effective and relevant;
  • supports, strengthens and sustains a vibrant creative and cultural industries sector in Yukon; 
  • incorporates best practices from across Canada; and
  • includes elements to support diversity and inclusivity.

Phase 1 – spring and summer 2019

Research report 
This information provides an overview of the creative and cultural industries in Yukon in terms of:
  • their current state; and
  • the demographic composition.

It also provides insights into the sector in the rest of Canada.


View the research report highlights

The full report is available in English. To request a copy, email or phone: 867-667-8383.
Sector engagement session 
We held a day-long public engagement session on May 3, 2019. It brought the sector together to examine:
  • the existing supports available; and
  • the priorities, challenges and opportunities.

Input from this session is guiding the engagement process.


Phase 2 – fall 2019 to winter 2020

Public engagement sessions 
We held 35 facilitated public engagement sessions across Yukon. Participants came from the industries, as well as First Nations and municipal governments. Discussions focused on identifying:
  • what is working well for the sector;
  • what opportunities should be considered; and 
  • what improvements would be valuable. 

See a full schedule of the sessions

An online survey was open from October 8 to November 30, 2019.

What are the creative and cultural industries?

The creative and cultural industries are a distinct and important part of Yukon’s culture, providing economic as well as social benefits to the territory. 

These industries are quite diverse, but essentially include all industries which generate cultural, artistic or heritage products and content for consumers and marketplaces.

We are using this definition of creative and cultural industries to inform the scope of the project:

1: the production or reproduction, promotion, distribution and commercialization of goods, services and activities of content derived from cultural, artistic or heritage origins.

2: includes, but is not limited to, sound recording, visual and applied arts, crafting, audio-visual and interactive media, film, photography, graphic design, architecture, live performance, theatre, written and published works, heritage and libraries as well as the labour force and institutions required to support them.

Learn more about the importance of culture to the Canadian economy. Video includes the latest figures for culture GDP and jobs.

The creative and cultural industries in Yukon

The cultural industries are a direct contributor to Yukon’s economy and are poised for growth. According to Statistics Canada, Yukon's culture GDP was $58.4 million in 2017, a 2.8% increase from the previous year, and amounted to 2.1% of the total territorial economy. For comparison, Canada’s culture GDP totalled $53.1 billion in 2017, a 1.8% increase from the previous year, and accounted for 2.7% of Canada’s total economy.

Provinical/Territorial Culture indicator totals for 2017 from Statistics Canada

Culture Satellite Account – Government of Canada. (2019) Culture Gross Domestic Product and Jobs, Detailed Figures for 2017. Retrieved on September 19, 2019. Retrieved from


Culture Gross Domestic Product and Jobs, Detailed Figures for 2017 from Statistics Canada

Culture Satellite Account – Government of Canada. (2019). Culture Gross Domestic Products and Jobs, Detailed Figures for 2017. Retrieved on June 20, 2019. Retrieved from

Culture’s contribution of 2.1% in Yukon’s economy compared to 2.7% in Canada’s shows that there is significant potential for Yukon to grow this sector. A prosperous creative and cultural industries sector would not only strengthen our creative community, but also contribute to the development of other sectors such as:

  • tourism;
  • small business;
  • manufacturing; and
  • education. 

Reports and documents

Phase 2 – Public meetings and survey


Phase 1 - Public engagement session


Resources and examples of plans, policies and strategies

Government of Yukon resources


Newfoundland and Labrador

Nova Scotia

Prince Edward Island




Who's listening

Contact the team by email at or on their phone numbers below.

Project contacts and representatives:

  • Corrie Gallienne – project manager, Tourism and Culture: 867-667-8383
  • Ewa Dembek – project manager, Tourism and Culture: 867-667-8304
  • Alicia Debreceni – communications analyst, Tourism and Culture: 867-332-3670
  • Anton Solomon – director, Labour Market Programs and Services, Education
  • Kevin Hannam – senior policy advisor, Economic Development
  • Collyn Lovelace – policy analyst, Women's Directorate

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