Looking to stand out as a creative entrepreneur?
Marketing is all about engaging with people by creating content that promotes your business and your products. Whether you are creating videos, Facebook posts, emails, blogs, brochures or other stuff, you’re making content.
Art is your business, and content can help you build your brand and audience. With a strong content strategy, you can raise your brand’s profile, boost your reach, and increase your income.
In this free, hands-on workshop, Selene Vakharia of SMRT POP UPS walks you through how to identify your key audiences and apply those insights to create content that builds connections and delivers results.
In this workshop, you’ll learn how to:
- understand your business audiences;
- build an audience persona;
- use your audience insights to curb “shiny object syndrome” and focus your content efforts;
- create a content calendar; and
- use social media tools and systems to simplify your workflow.
This workshop is for those who:
- feel frustrated or stuck with online marketing;
- want to be focused and intentional with your marketing efforts;
- are comfortable using online technology and are open to learning more about it;
- are open to help and ready for peer support;
- are ready to step outside your comfort zone; and
- already have a social media presence.
Register by November 16, 2026
To learn more and to register, contact Lari Stanley at [email protected].
From the facilitator:
Selene Vakharia is the owner of SMRT POP UPS, a Whitehorse marketing and strategy company. Selene is an award-winning business and marketing coach with over 20 years of experience. SMRT POP UPS works with award-winning agencies across Canada, and serves clients around the world. They absolutely love supporting entrepreneurs who turn their passion into a profitable business with purpose.