Name: Government of Yukon brand standards
November 28, 2018
Size: 1.8 MB
File Type: PDF
Number of pages:
Our visual identity uses one master logo to help identify all government services, programs, branches, departments and facilities. This reflects the Government of Yukon as a cohesive, unified organization that is working towards one goal: serving Yukoners. This visual identity consists of a number of other elements that will be used across government: standard fonts, colour palettes, photography guidelines, tone of voice, supporting graphics and emblems. All these elements work together to establish a clear visual identity for the Government of Yukon and, through consistent application, serve to build credibility and trust.