The results of the 2017–18 Yukon Visitor Exit Survey show Yukon’s tourism sector had another banner year in 2018, setting new records for a number of key indicators, including number of visitors and total spending.
Conducted every four to five years, the Yukon Visitor Exit Survey collects visitor information and sentiment at key points of exit throughout Yukon. Data from the Yukon Visitor Exit Survey gives governments, communities and tourism stakeholders a better understanding of who Yukon visitors are, what they are doing, and when they are coming. This information helps in the development of informed tourism strategies, plans and investments.
As the numbers show, the collective efforts of Yukon tourism operators, industry partners and the Department of Tourism and Culture are paying off. Yukon’s appeal as a year-round, world-class travel destination is growing and with the Yukon Tourism Development Strategy as our roadmap we are well positioned to sustainably grow tourism for the benefit of all Yukoners.
Minister of Tourism and Culture Jeanie Dendys
Tourism Industry Association Yukon believes that in order for tourism to be responsibly managed it must be accurately measured. With the launch of the Yukon Tourism Development Strategy, the aims for Yukon tourism have been clearly identified, and tools like the Visitor Exit Survey help determine how well we are hitting these targets.
Tourism Industry Association Yukon Chair Neil Hartling
From November 2017 through October 2018, there were 491,300 visitors to Yukon, which is an increase of 25% over 2012–13 Yukon Visitor Tracking Program estimates.
While in Yukon, visitors spent over $148 million CAD, a 37% increase since the 2012–13 Yukon Visitor Tracking Program.
In Yukon, there are approximately 3,500 jobs in the tourism sector, which represents 13.5 % of the total jobs in the territory.
In 2016, 4.4% of Yukon’s total Gross Domestic Product was attributable to tourism.
In 2016 Yukon businesses attributed $262.9 million of their gross revenue to tourism.
Since 1987, the department has conducted five major visitor exit surveys, approximately one every four or five years (1987, 1994, 1999, 2004, and 2012–13). The next Yukon Visitor Exit Survey is scheduled for 2022–23.