Destination Development Annual Funding Report
Read the 2024-2025 destination development report for annual funding.
Revenue and Gross Domestic Product (GDP) attributable to tourism
- In 2018, $146.1 million, or 5 per cent of Yukon’s total GDP was attributable to tourism.
- Yukon businesses attributed $367.8 million of their gross revenue in 2018 to tourism.
Read the full report on revenue and GDP attributable to tourism.
Jobs and average pay in the tourism industry
- In 2019, there were approximately 2,360 jobs in tourism industries in Yukon. That represented 9 per cent of the territory's jobs.
- The average compensation (pay and benefits) for Yukon tourism workers in 2019 was $31.13 per hour.
- The total compensation (pay and benefits) paid to tourism workers was $117.4 million in 2019. That was an increase of $4.6 million (or 4.1 per cent) over 2018.
See the full Tourism Employment report (2019).
Visitor spending
- In 2022-23, visitors to Yukon reported spending $284.6 million in the territory, plus an additional $310.6 million on travel packages which included Yukon.
- Read the full Visitor Exit Survey report for more information.
Read the full Yukon Visitor Tracking Program reports for more information.
We are no longer publishing these reports. The data is now on the Yukon tourism indicator dashboard. Click here to access the dashboard.
Read the annual Market Updates report.
Yukon Visitor Exit Survey
We conduct Visitor Exit Surveys every 5 years. We use this information to assess visitor and trip characteristics, spending and travel patterns.
Most recently, we surveyed visitors leaving Yukon from November 2022 to October 2023. Data highlights from this research is compiled in the Visitor Exit Survey report.
Interviewers collected data at the Whitehorse airport and at local hotels from October to March. From April to September, interviewers surveyed passengers leaving the territory at the Whitehorse and Dawson City airports and at highway exit points.
The government and Yukon’s tourism sector use this data to make development and marketing decisions.
Email [email protected] or phone 867-667-5640 if you have questions about the survey methodology.
We can provide free, customized analysis from the Yukon Visitor Exit Survey data set. To request this analysis, or for questions about past visitor exit surveys, email [email protected] or phone 867-667-8408.
Community visitor surveys
Click here to see community visitor surveys.
Yukon Visitor Tracking Program
We surveyed visitors to Yukon between June 2012 and April 2013. Data from this research is compiled in the following reports.
Summer and winter reports
These reports describe Yukon visitors. We examined:
- who they are;
- how they planned their trip;
- how they travelled;
- what they did; and
- how much they spent.
Visitor segmentation
The Visitor segmentation report describes the types of visitors coming to Yukon and what they like to see and do here.
Pathways report
The pathways report describes the visitor and trip characteristics of the people who included a community or region in their trip. It answers questions such as:
- What activities did they participate in while in Yukon?
- What was important in their Yukon trip?
- What were they satisfied with on their Yukon trip?
- On average, how many nights were they away from home, and how many nights did they spend in Yukon?
- What was the primary purpose of their trip to Yukon?
Methodology report
The methodology report describes how we collected information for the program.
Starting in 2019, every 2 years, the Yukon Bureau of Statistics conducts a Resident Perceptions of Tourism Survey that the Department of Tourism and Culture develops.
Resident support for tourism is a goal in the Yukon Tourism Development Strategy. Measuring Yukoners support for the industry ensures that sustainable tourism growth matches with Yukoner’s core values. Strong support for the industry leads to outstanding experiences for our visitors.
Email [email protected] if you have questions about the survey methodology. For any other requests, email [email protected]
Email [email protected] to request additional reports.