COVID-19 support available for tourism industry

We are working on initiatives to support Yukon’s tourism sector through the impacts of the COVID-19 pandemic and industry recovery. Find support resources for tourism.

Apply for funding to market a tourism business or destination

The Tourism Cooperative Marketing Fund (TCMF) helps Yukon’s tourism industry attract visitors and gain international exposure. These marketing activities help strengthen the territory’s tourism brand.

Guideline updates

2021–22 guidelines and funding cap system

Read the 2021–22 interim guidelines. These guidelines are for applications submitted between April 1, 2021 and March 31, 2022. They were developed in response to the ongoing COVID-19 pandemic.

For the 2021–22 fiscal year, we adapted the TCMF guidelines to include activities within Yukon. We also expanded eligibility criteria. These changes are helping to support more Yukon businesses. 

If you have questions, email tcmf@gov.yk.ca

Messaging for potential travellers

We want to help you develop informative and encouraging messaging for your customers. Read our messaging guide for recommendations and support. It can help you communicate with Yukon residents and potential visitors. We'll provide updates as we move through Yukon's re-opening plan.

Read the Tourism Industry Messaging Guidance.

Eligibility

Applicants who are Yukon-based and who want to promote their tourism product or experience. This includes:

  • visitor experience providers;
  • transportation providers;
  • accommodation providers;
  • visitor attractions;
  • restaurants and bars;
  • destination marketing organizations (DMOs);
  • municipalities;
  • non-government organizations; and
  • First Nations governments.

For 2021–22, you may use funds for initiatives targeting people who are already in Yukon. Previously, this fund was for initiatives meant to attract visitors to Yukon. This change will help support businesses targeting Yukoners while other markets recover.

All initiatives must adhere to the applicable travel restrictions, guidelines and regulations outlined by the:

  • Federal government;
  • Territorial and Provincial governments; and
  • Chief Medical Officers of Health.

Eligible projects

Advertising and marketing projects

These are projects such as:

  • Traditional advertising placements including but not limited to:

    • magazines;

    • radio;

    • newspapers;

    • digital display ads; 

    • travel guides; and

    • Out-of-home advertising.

  • Online advertising such as:

    • web banner and social media ads;

    • AdWords; or

    • listings in online directories that focus on visitor services.

Travel-based activities

These activities include but are not limited to:

  • hosting media or trade familiarization tours that highlight tourism experiences;
  • attendance at approved trade and consumer shows;
  • Destination Marketing Organization-led sales missions;
  • sales calls; and
  • bid presentations for events.

These activities may take place person or virtually.

Additional requirements

  • You must complete all activities in the same fiscal year as your application (April 1 to March 31).
  • Applicants must be market or trade ready, and have all necessary licensing in place.

Apply for funding

The steps below are for applications for funding in the 2020–21 fiscal year, which you must submit on or before March 31, 2021.

  1. Read the 2021–22 guidelines to learn more about businesses, projects and expenses are eligible.

  2. Complete the application form. You can submit through either:

    1. The online TCMF app. Submit your application with the button at the bottom of the form. You can't edit your application after you submit it; or

    2. The fillable PDF form. This form is being updated and will be added to this page in April 2021.
      You only need to submit through one of these options, not both.

  3. We will notify you when your application is received. You may be contacted to provide more information or to clarify elements of your application.

If you have questions, email tcmf@yukon.ca

Application deadline

You can apply at any time, but you must complete all projects and activities in the same fiscal year as the application (April 1 to March 31).

We review applications on a first-come, first-served basis.