Apply for funding to market a tourism business or destination

The Tourism Cooperative Marketing Fund (TCMF) helps the Yukon’s tourism industry attract visitors and gain international exposure. These marketing activities help strengthen the territory’s tourism brand.

2025-26 guidelines

Read the 2025-26 guidelines. These guidelines are for applications submitted by intake deadlines February 1 and October 1, 2025.

If you have questions, email [email protected].

Eligibility

Applicants who are based in the Yukon and who want to promote their tourism product or experience. This includes:

visitor experience providers;
transportation providers;
accommodation providers;
visitor attractions;
restaurants and bars;
destination marketing organizations (DMOs);
municipalities;
non-government organizations; and
First Nations governments.

Eligible projects

Advertising and marketing projects

These are projects such as:

traditional advertising placements including but not limited to:
- magazines;
- radio;
- newspapers;
- digital display ads;
- travel guides; and
- out-of-home advertising.
online advertising such as:
- online and social media ads;
- search engine optimization(SEO) and search engine marketing(SEM); or
- email marketing.

Travel-based activities

These activities include but are not limited to:

hosting media or trade familiarization tours that highlight tourism experiences;
attendance at approved trade and consumer shows;
destination marketing organization-led sales missions;
sales calls; and
bid presentations for events.

These activities may take place in person or virtually.

Apply for funding

The steps below are for applications for funding in the 2025–26 fiscal year.

Read the 2025–26 guidelines to learn more about businesses, projects and expenses that are eligible.
Complete the application on SurveyMonkey.
We'll notify you when your application is received. You may contact you to provide more information or to clarify elements of your application.

If you have questions, email [email protected].