Apply for funding to market a tourism business or destination

The following supports are available to help Yukon tourism businesses develop campaigns to attract visitors and market products, experiences and services. 

The Tourism Cooperative Marketing Fund (TCMF) helps the Yukon’s tourism industry attract visitors and gain international exposure. These marketing activities help strengthen the territory’s tourism brand.

Guideline updates

2022–23 guidelines and funding cap system

Read the 2022–23 overview and the 2022–23 guidelines. These guidelines are for applications submitted between April 1, 2022, and February 28, 2023. They were developed in response to the ongoing COVID-19 pandemic.

For the 2022–23 fiscal year, we're continuing to adapt the TCMF guidelines to include activities within the Yukon. We also expanded the eligibility criteria. These changes are helping to support more businesses in the Yukon. 

If you have questions, email tcmf@gov.yk.ca

Eligibility

Applicants who are based in the Yukon and who want to promote their tourism product or experience. This includes:

  • visitor experience providers;
  • transportation providers;
  • accommodation providers;
  • visitor attractions;
  • restaurants and bars;
  • destination marketing organizations (DMOs);
  • municipalities;
  • non-government organizations; and
  • First Nations governments.

For 2022–23, you may use funds for initiatives targeting people who are already in the Yukon. Previously, this fund was for initiatives meant to attract visitors to the Yukon. This change will help support businesses targeting Yukoners while other markets recover.

All initiatives must adhere to the applicable travel restrictions, guidelines and regulations outlined by the:

  • federal government;
  • territorial and Provincial governments; and
  • chief medical officers of health.

Eligible projects

Advertising and marketing projects

These are projects such as:

  • traditional advertising placements including but not limited to:

    • magazines;

    • radio;

    • newspapers;

    • digital display ads; 

    • travel guides; and

    • out-of-home advertising.

  • online advertising such as:

    • web banner and social media ads;

    • AdWords; or

    • listings in online directories that focus on visitor services.

Travel-based activities

These activities include but are not limited to:

  • hosting media or trade familiarization tours that highlight tourism experiences;
  • attendance at approved trade and consumer shows;
  • destination marketing organization-led sales missions;
  • sales calls; and
  • bid presentations for events.

These activities may take place in person or virtually.

2022-23 COVID-19 Recovery Program: Go Digital Yukon!

All eligible TCMF applicants can apply to the Go Digital Yukon! It’s intended to support the Yukon’s tourism sector in developing and enhancing their online presence and digital capacity.
 
This program is focused on providing practical guidance to increase your knowledge of digital marketing. This program will introduce you to:
  • search engine optimization;
  • website usability;
  • content;
  • email marketing;
  • social media; analytics; and
  • more.
You’ll receive:
  • a digital media toolkit with templates and tools to develop and implement your digital marketing plan and tactics;
  • interactive and pre-recorded workshops led by digital marketing experts;
  • 1-on-1 coaching with a digital expert to give guidance, answer questions and provide custom solutions; and
  • up to $3,000 in funding (plus the TCMF funding) to use towards digital marketing content creation.

Additional requirements

  • You must complete all activities in the same fiscal year as your application (April 1 to March 31).
  • Applicants must be market or trade ready, and have all necessary licensing in place.

Apply for funding

The steps below are for applications for funding in the 2022–23 fiscal year, which you must submit on or before February 28, 2023.

  1. Read the 2022–23 guidelines to learn more about businesses, projects and expenses that are eligible.

  2. Complete the application form

  3. We'll notify you when your application is received. You may contact you to provide more information or to clarify elements of your application.

If you have questions, email tcmf@yukon.ca

Application deadline

You can apply at any time, but you must complete all projects and activities in the same fiscal year as the application (April 1 to March 31).

We review applications as we receive them.