Apply for funding to market a tourism business or destination

The following supports are available to help tourism businesses from the Yukon develop campaigns to attract visitors and market products, experiences and services. 

The Tourism Cooperative Marketing Fund (TCMF) helps the Yukon’s tourism industry attract visitors and gain international exposure. These marketing activities help strengthen the territory’s tourism brand.

Guideline updates

2023–24 guidelines and funding cap system

Read the 2023–24 guidelines. These guidelines are for applications submitted between April 3, 2023, and February 29, 2024. 

If you have questions, email


Applicants who are based in the Yukon and who want to promote their tourism product or experience. This includes:

  • visitor experience providers;
  • transportation providers;
  • accommodation providers;
  • visitor attractions;
  • restaurants and bars;
  • destination marketing organizations (DMOs);
  • municipalities;
  • non-government organizations; and
  • First Nations governments.

For 2023–24, you may use funds for initiatives targeting people who are already in the Yukon. Previously, this fund was for initiatives meant to attract visitors to the Yukon. This change will help support businesses targeting Yukoners while other markets recover.

All initiatives must adhere to the applicable travel restrictions, guidelines and regulations outlined by the:

  • federal government;
  • territorial and Provincial governments; and
  • chief medical officers of health.

Eligible projects

Advertising and marketing projects

These are projects such as:

  • traditional advertising placements including but not limited to:

    • magazines;

    • radio;

    • newspapers;

    • digital display ads; 

    • travel guides; and

    • out-of-home advertising.

  • online advertising such as:

    • web banner and social media ads;

    • AdWords; or

    • listings in online directories that focus on visitor services.

Travel-based activities

These activities include but are not limited to:

  • hosting media or trade familiarization tours that highlight tourism experiences;
  • attendance at approved trade and consumer shows;
  • destination marketing organization-led sales missions;
  • sales calls; and
  • bid presentations for events.

These activities may take place in person or virtually.

Apply for funding

The steps below are for applications for funding in the 2023–24 fiscal year, which you must submit on or before February 29, 2024.

  1. Read the 2023–24 guidelines to learn more about businesses, projects and expenses that are eligible.

  2. Complete the application form

  3. We'll notify you when your application is received. You may contact you to provide more information or to clarify elements of your application.

If you have questions, email

Application deadline

You can apply at any time, but you must complete all projects and activities in the same fiscal year as the application (April 3 to March 31).

We review applications as we receive them.