How to choose a business name

Here are some guidelines on choosing a name for your business.

• Minimum length of name is 5 characters.
• Maximum length of name is 120 characters.
• Name must have more letters than the total number of other characters in the name.
• No obscene or objectionable names.
• Names must not mislead.
• Names must not be identical to another organization.

Names that need consent:

• names that suggest government affiliation such as Government of Yukon or Yukon First Nation;
• names that suggest academic or technical affiliation such as university or college;
• names that suggest teaching of a trade such as a school, institute or academy;
• names such as accountant, dentist, engineer, or private investigators; and
• names that suggest regulated financial business.

See the full list of naming guidelines in the Naming Regulations.